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Your event –
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References
GAME CITY
SKY
Saturn VR World Record
Since 2013 we have been organising the biggest gaming event in Austria, the GAME CITY Vienna. The event hosted by the association wienXtra and the City Vienna is with over 80.000 visitors one of the biggest in Austria and the biggest in the Viennese City Hall.
With 25.000 visitors in its year of inception in 2007, the GAME CITY has grown continually and is the biggest and most popular events in Vienna. Visitor numbers have grown since 2013 by 300%.
As organisers of the event, we are charged with all stages and elements of the event, ranging from the planning, CAD drawing, security management, approvals from municipal authorities, staffing, logistics and organisation to looking after media partners and creating follow-up reports.
MICE & Men is the lead-agency for Sky in the fiction category. We have been charged with organising exciting gala premiers for series such as: Das Boot, Babylon Berlin, Der Pass, The Walking Dead, Westworld, The New Pope as well as Game Of Thrones.
Alongside the premiers we execute various promotions for Sky, as well as corporate events such as the Sky Summer-festival.
Austria’s Gamer Johannes Löffelmann spent 28 Hours, 43 Minutes and 24 Seconds playing in virtual reality and secured the official Guinness World Records™ Titel! Equipped with a Playstation PS4 Pro and a Playstation VR-Google, he played “Job Simulator: The 2050 Archives”.
The previous record was set at 25 hours, 24 Minutes and 18 Seconds. The new record set in Vienna was directly certified by an official Guinness World Record Referee.
We had the pleasure in organising this event for our client Saturn and congratulate them for setting a new world record!
What customers say about us

„We are very happy to have found a reliable Partner in MICE & Men since 2013, with whom we successfully implement one of the biggest events in the country, the GAME CITY with over 80.000 visitors each year. We especially want to emphasize the exceptional planning, smooth execution, as well as the excellent network of the agency within the sector.”
Association WienXtra in cooperation with the City of Vienna
Vucko Schüchner
Management Director
„Since 2018 MICE & Men has been our lead agency in the area Fiction and event communications. Alongside the eccentric concepts, creative ideas, and professional execution, the team around Tarek Sharif with its’ positive mentality delivers that special touch to our events. Thus, the collaboration resulted in unique experiences for our guests as well as a Sky Brand presence that we aim for.“
Sky Österreich Fernsehen GmbH
Michael C. Huebner
Head of Communications
"MICE & Men is our reliable and long-term Partner for events. Alongside the unique promotions, trade fair constructions to the execution of elaborate special event such as the Saturn VR world record, we have always been able to count of the professional and creative planning as well as execution from MICE & Men.“
MediaMarktSaturn Österreich
Mag. Andreas Höglinger
Marketing Director
"MICE & Men has been our reliable partner in Vienna for several years. Sony PlayStation works in the context of the GAME CITY, as well as at various events and promotions, again and again gladly together with MICE & Men, who have a strong know-how in the gaming & e-sports environment, as well as a broad network in the industry. Through the work of MICE & Men, together with the City of Vienna, GAME CITY has developed into one of the most unique events in Europe."
PlayStation Österreich