Guerilla Marketing

Our Cosplay-Parade, organised during the GAME CITY, made it on the front page of Vienna’s biggest newspaper.

Mit unserer Aktion, der Cosplay-Parade zur GAME CITY, schafften wir es schon auf die Titelseite von der auflagenstärksten Zeitung in Wien.

 „Guerilla” or “Street-Act-Marketing” is especially effective with a novel idea. According to a study, one can increase their marketing success with these special strategies. Depending on creativity of this campaign, the publicity achieved can be up to 10 times more effective than standard marketing strategies.